The rapid advancement of technology and the ubiquity of digital devices have propelled significant growth in the gaming industry. With the continuous development of computer games, mobile games, and console games, the gaming sector has become increasingly prominent.
The rising popularity of mobile games in recent years has further strengthened the gaming industry, turning it into a major attraction for entrepreneurs.
The gaming sector, while enticing, raises numerous questions and requires meticulous planning and innovation to establish a successful gaming company.
If you are interested in starting and developing a gaming company, understanding the fundamental details of the process is essential.
What Do Gaming Companies Do?
Influenced by the innovative and competitive nature of the digital world, gaming companies manage the entire process of a game, from concept and development to marketing and sales.
Today, gaming companies are responsible for developing computer games, console games, mobile games, and online games played over the internet.
Gaming companies focus on both new, original games and the digital adaptation of traditional, physical games. Additionally, the development of consoles, gaming computers, and gaming accessories often involves the direct or indirect contribution of gaming companies.
Reaching millions of people worldwide, gaming companies invest heavily in digital marketing and customer service to ensure the satisfaction of their broad customer base and potential target audience.
How Do Gaming Companies Make Money?
The revenue models of gaming companies are multifaceted. Primarily, gaming companies earn income from the sale of their games. However, they can also increase profitability through various digital and marketing revenue models.
For instance, gaming companies that collaborate and align with game console brands or technology brands producing gaming computers can gain recognition and revenue through advertising and marketing activities.
Beyond direct product and service sales, gaming companies work on subscription models that provide regular income. For example, a gaming company with multiple game titles may offer a subscription package allowing customers to access all games rather than purchasing them individually.
The subscription service, one of the most prominent revenue models for gaming companies today, strengthens the relationship with customers and enhances customer loyalty and continuity.
How Much Do Gaming Companies Earn?
The earnings of gaming companies depend on several factors, including the cost of developing games, sales prices, subscription fees, and the sales of in-game additional content.
Each gaming company can generate value based on its budget and capabilities. For instance, a global gaming company selling through popular game platforms worldwide can earn billions, while smaller companies with limited distribution networks may achieve lower revenue levels.
Nevertheless, the potential for quick and high profitability is possible for all gaming companies when the right steps are taken. The ability to sell products and services digitally allows successful and in-demand games to reach large audiences and generate substantial income quickly.
Therefore, for gaming companies, the importance of effective marketing and communication often outweighs production and research costs.
How to Start a Gaming Company?
Starting a gaming company requires dedication, research, and careful planning. Initially, you must prepare a solid plan and then obtain the necessary permits and complete legal procedures.
Evaluating the technological capabilities of the current era and the location where the company will be established can increase the chances of success. Keeping up with the latest developments and trends in the gaming industry is crucial.
After conducting your research, you can take concrete steps to establish your gaming company by defining your area of operation and target audience.
Before obtaining legal permits, it is essential to determine your capital, team, location, technical equipment, and marketing strategies. Once everything is in place, you can proceed with official procedures.
Requirements for Starting a Gaming Company
Beyond the necessary capital and legal permits, you need to define the characteristics and culture of your company.
It is vital to specify the types of games your company will develop, the platforms on which the games will be available, the target customer base, and the expected financial outcomes.
In the initial phase of starting a gaming company, being organized is key. Developing a business plan using technical and scientific methods is crucial.
If needed, consider seeking professional solutions for support. Understanding the industry’s dynamics may involve collaborating with qualified solution partners, while legal and financial processes can benefit from the assistance of professional firms.
Documents Required to Establish a Gaming Company
Entrepreneurs who want to establish a gaming company in Turkey must submit the necessary documents and information accurately and completely to comply with legal procedures.
Although the required documents may vary depending on the type of company, the essential documents for starting a gaming company include:
- Establishment notification
- Company articles of association
- Declaration of partnership shares
- Activity certificate
- Tax registration certificate
- Cost of Setting Up a Game Studio
The cost of establishing a gaming company or game studio can vary based on the size and potential of the structure being set up. To reach the most accurate figures, it is essential to closely examine the characteristics of the company and studio.
The fundamental costs of a gaming company and studio include establishment and operational expenses, as well as the costs associated with game development, marketing, and distribution of the developed games.
Establishing a gaming company involves navigating a complex landscape. At Bayraktar Attorneys, we are here to guide you through every step of this journey.
Our experienced team is ready to provide you with the legal support and strategic advice necessary to build a successful gaming company. Contact us today to discuss your plans and discover how we can help you achieve your goals.
